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Farhan CP

Hi, I’m
Farhan CP

SEO Head

Head of SEO, Hapx

As Head of SEO at Hapx, I live somewhere between structured spreadsheets and unstructured ideas—building strategies that not only rank but mean something. I get a kick out of turning vague goals into clear roadmaps and watching good content quietly do its job on the SERPs.

I approach SEO with curiosity, a critical eye, and an obsession with how things actually work (and why they sometimes don’t). Whether I’m mapping site architecture or tweaking meta tags for the tenth time, I genuinely enjoy the process. It’s part logic, part creativity—and all about connection.

What I Do (and Why It Works)

I lead end-to-end SEO across industries like HVAC, legal, SaaS, and e-commerce. From technical audits and content strategy to search intent mapping and team enablement, I make sure every piece fits—technically, structurally, and contextually.

What makes it work? A strong sense of audience, a clear view of the data, and a belief that good SEO should never feel robotic. I write and optimize for real people first—because if it doesn’t make sense to them, it won’t matter to Google for long either.

Always Optimizing, Always Learning


From a curious problem-solver to leading SEO campaigns, my path has always been about growth—personal, professional, and organic. Algorithm updates? I see puzzles, not problems. There’s always a better way to structure a site, explain a concept, or reach a user—and I’m here for that chase.

SEO may start with rankings, but the real win is when people land, stay, and engage. That’s what I’m building—strategy that lasts, and content that actually connects.

 

“Building brands and boosting rankings, one search result at a time—with a sense of humor, a commitment to clarity, and the genuine belief that SEO should help real people.”

Skills & Strengths

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